Drive free-tier signups via Google SSO or email
Overall score
7/10
Strong niche, soft hook
The short version
Adam nails the audience but buries the value proposition
The page targets hardware engineers precisely and the signup flow works cleanly, but the above-fold headline competes with a left-panel carousel headline, diluting the first message a visitor reads.
Agent context
What this page is trying to do.
Assumptions the agent respected: The YC badge and domain 'adam.new' signal early-stage credibility to a technically savvy audience that will scrutinize specificity Visitors arriving from hardware or engineering communities already understand PLM concepts, so jargon like ECO and BOM is a feature, not a barrier
Capture notes: animated-page:canvas,transform-motion
Agent browsing evidence
What the agent actually clicked.
Each selected action was opened from a clean browser state, so one test could not influence the next.
Isolated click tests
Final destination and observed browser behaviorThe CTA responded without leaving the page.
https://adam.new/The CTA test reached the audit time budget before a reliable result was observed.
https://adam.new/The agent journey
What the agent did and learned.
1
The agent visitor lands and scans above the foldTwo headlines of equal weight occupy the viewport simultaneously: 'Connected to your tools' on the left carousel and 'The AI workspace for hardware teams' on the right auth panel.
The visitor must resolve which claim is the product's core promise before they can decide whether to stay.
2
The agent visitor scrolls through 'How it works' and 'What Adam can do for you'The three-step flow and the inline RFQ draft ('5052-H32 at 2.0 mm, 8 bends, clear chromate per MIL-DTL-5541') deliver domain-specific proof that matches the audience's vocabulary precisely.
Engineers who reach this section gain strong confidence that Adam understands their actual work, recovering trust lost at the split headline.
3
The agent visitor clicks 'Continue with Email'The agent confirmed the button expanded an inline Name, Email, and Password form on the same page without any navigation.
Zero-navigation signup removes a common drop-off point and keeps the visitor inside the same trust context they built while reading the page.
Honest verdict
Precise audience targeting undermined by a split first message
The page knows exactly who it is for and the signup path is genuinely frictionless, but two competing above-fold headlines dilute the one claim that should land in the first three seconds.
Why it mattersEngineers who arrive with moderate intent may bounce before the specific, credible proof lower on the page — the RFQ draft example and three-step flow — has a chance to convert them.
Strategy the agent spotted · promising
Inline split-screen signup: marketing carousel on the left, auth form on the right, no separate landing page
Collapsing discovery and conversion into one viewport removes a navigation step and keeps momentum for high-intent visitors.
Why it can work
A visitor who reads the headline and recognises the pain can sign up without a single extra click, compressing the funnel to near zero steps.
Execution risk
The carousel's own headline 'Connected to your tools' competes with the auth panel's 'The AI workspace for hardware teams,' so low-intent visitors may read neither message clearly before bouncing.
Evidence
Above-fold screenshot shows both headlines simultaneously at equal visual weight, confirmed by the section evidence listing both as separate heading nodes at y:0 and y:304.
Content quality evidence
Words visitors may have to decode.
Engineering Change Order packet — a bundle of documents that formally records and approves a design change before it is released to manufacturing.
Product Lifecycle Management — software that stores and tracks every version of a product's parts, drawings, and bills of materials across the team.
Request for Quotation — a document sent to suppliers asking them to submit a price and lead time for making a specific part or assembly.
Score breakdown
Five parts of the decision.
Message & Clarity6/10
Audience Fit8/10
Action Path8/10
Trust & Credibility6/10
Content Depth7/10
Deep dive
Where the score came from.
Message & Clarity
Two competing above-fold headlines split the first impression before a single value claim can land.
Working
"The AI workspace for hardware teams" is a clean category claim that immediately qualifies the audience and sets scope.
Watch
The left-panel carousel headline "Connected to your tools" runs simultaneously, creating two different promises fighting for the same three-second attention window.
Do next
Subordinate the carousel headline visually so "The AI workspace for hardware teams" owns the above-fold moment alone, then add one outcome line beneath it.
Audience Fit
The page speaks hardware-engineer fluently, but the signup options may not fully serve enterprise procurement gatekeepers who control budget.
Working
Tool logos for Onshape, Fusion, SolidWorks, Arena, and Digi-Key signal deep domain specificity that filters out irrelevant visitors instantly.
Watch
The FAQ confirms Enterprise tier routes to a sales conversation, yet no enterprise-contact path is surfaced above the pricing table where procurement-minded visitors look first.
Do next
Add a small "Talk to us" link adjacent to the Enterprise pricing card so budget holders have a direct path without scrolling to the FAQ.
Action Path
Signup is frictionless with Google and email options immediately visible above the fold alongside a free tier.
Working
"Continue with Email" correctly expanded an inline form without navigation, keeping the visitor on-page and reducing drop-off risk.
Watch
The nav CTA label "Get Started for Free" duplicates the pricing-tier framing rather than reinforcing a specific job-to-be-done, weakening its pull for task-motivated engineers.
Do next
Test a nav CTA label tied to a concrete deliverable, such as "Draft your first BOM free," to connect the action to an outcome engineers already want.
Trust & Credibility
The RFQ draft example is highly specific and credible, but accessibility gaps in the FAQ undermine the section most visitors use to resolve doubt.
Working
The inline RFQ output citing "5052-H32 at 2.0 mm, 8 bends, clear chromate per MIL-DTL-5541 Type II Class 3" demonstrates domain depth that generic AI tools cannot match.
Watch
FAQ question text renders at contrast ratios of 3.8–4.4 against the off-white background, below the WCAG 4.5 AA minimum, making the trust-building section harder to read.
Do next
Darken FAQ question text to achieve at least 4.5:1 contrast and add descriptive alt text to the 22 images currently missing it.
Content Depth
The three-step "How it works" flow is concrete, but the "What Adam can do for you" section headline is generic and the animated carousel is hard to parse at a glance.
Working
"Geometry, BOMs, sourcing, renders, docs, vendors" efficiently lists deliverable categories in a single line, giving engineers a fast mental inventory of scope.
Watch
"What Adam can do for you" is a placeholder-level heading that adds no information scent and fails to differentiate Adam from any other AI assistant.
Do next
Replace the section heading with a specific output claim, such as "From model to RFQ in one conversation," to carry the momentum built by the How it works steps.
Growth review · 01
Search & discoverySearch readiness
Solid metadata and social sharing setup, but nearly a third of images have no descriptive text and the page heading order is unusual, both of which limit how well search engines understand the page.
A
adam.newhttps://adam.new/
Adam | AI CAD Copilot for Hardware Teams
Adam is an AI CAD copilot for hardware teams working across CADAM, Onshape, and Autodesk Fusion.
Page titleDescriptionPreferred pageSearch access65% image descriptions
Keep thisSocial-sharing metadata and Twitter preview metadata tags are fully populated with a title, description, image, and URL, meaning every social share produces a rich preview that reinforces the brand and drives click-throughs from LinkedIn and X where hardware engineers congregate.
22 product images have no descriptive text, so search engines skip them
Why this mattersSearch engines index image content to understand what a page is about, and skipping 22 images means Adam loses ranking signals for terms like 'CAD BOM automation' or 'hardware PLM integration' that those screenshots could reinforce.
Recommended changeAdd a short descriptive phrase to every product screenshot and integration logo, for example 'Adam drafting an RFQ from a SolidWorks assembly' or 'Onshape integration logo', so search engines can read and rank those images.
View technical evidenceClick to expandClick to collapse
Rendered audit reports 62 total images with 22 missing alt attributes, representing 35% of all images on the page. Affected images include product UI screenshots and integration logos throughout the page body.
The main page heading appears after a secondary heading, which confuses search engines about what the page is really about
Why this mattersSearch engines treat the first and most prominent heading as the clearest signal of a page's topic, so placing a lower-level heading before the main one dilutes the ranking signal for Adam's core category.
Recommended changeMove 'The AI workspace for hardware teams' to be the first heading on the page, or restructure the left-panel carousel text so it does not use an H2 tag that precedes the H1 in the page source.
View technical evidenceClick to expandClick to collapse
Rendered audit shows the heading order as: H2 'Runs in the background 24/7' followed by H1 'The AI workspace for hardware teams'. The H1 should appear first in the document to establish topic priority before any H2 subheadings.
Growth review · 02
Look & feelVisual design
The page feels polished and purposeful at first glance, with a clean off-white palette and consistent typography, but two specific areas undercut the professional impression on closer inspection.
Overall visual impression
The split above-fold layout — gradient hero image on the left, clean signup form on the right — creates an immediate sense of a focused product. The Geist Variable typeface is used consistently throughout, and the pricing section is well-structured. The overall impression is coherent and modern, though the animated carousel on the left panel moves too fast to read comfortably, and several text elements in the FAQ
Based on the captured desktop page. Mobile design was not evaluated.Visual system snapshotWhat the rendered page is made of
Desktop captureGeist Variableui-monospace
Continue with Google384 × 48px
Continue with Email384 × 48px
Get Started for Free164 × 38px
1440pxContent width
8Readability flags
Keep thisThe pricing table is visually clear: four tiers are laid out side by side with the recommended plan highlighted, feature lists are aligned, and the call-to-action buttons are consistently sized at 222×36 pixels, making comparison easy without cognitive overload.
FAQ question text is too light to read comfortably against the page background
Why this mattersThe FAQ section is where skeptical visitors resolve their last objections before signing up, so text that strains the eye increases the chance they give up and leave without converting.
Recommended changeDarken the FAQ question text color by one step — for example from the current light grey to approximately rgb(100,100,100) or darker — so the text reads clearly without squinting.
View technical evidenceClick to expandClick to collapse
Contrast measurements show FAQ question text at rgb(118,118,118) on rgb(251,250,247) background, producing a ratio of 4.4:1. The widely accepted readable minimum for body-sized text is 4.5:1, placing these questions just below the threshold. Affected questions include 'Will Adam break my feature tree' and 'How does Adam handle BOMs, ECOs, and revision control'.
The left-panel carousel rotates too quickly for visitors to read the slide content
Why this mattersIf visitors cannot read the carousel text before it changes, the panel becomes visual noise rather than a supporting argument, wasting the prime above-fold real estate it occupies.
Recommended changeEither slow the carousel rotation to at least six seconds per slide, or replace the rotating panel with a single static image that shows Adam completing a recognizable hardware task, such as a finished RFQ or BOM output.
View technical evidenceClick to expandClick to collapse
The full-page screenshot shows carousel dot indicators and previous/next buttons, and the capture system flagged canvas and transform-motion animations on the page. The slide text 'Connected to your tools' and supporting copy about CAD and PLM sync is small and overlaid on a gradient background, making it harder to read even when static.
Fix this first
Split above-fold headline creates two competing value propositions
Visitors process one message in the first three seconds; 'Connected to your tools' and 'The AI workspace for hardware teams' are different claims fighting for the same attention slot, so neither lands.
Recommended changeRemove or subordinate the carousel headline; let 'The AI workspace for hardware teams' own the above-fold moment with a single supporting line about the concrete output Adam delivers.
After that
Fix these next.
Subheadline 'Sync your CAD, PLM, and company stack all in one place' describes integration, not outcome
Hardware engineers care about time saved and errors avoided, not connectivity; leading with plumbing language positions Adam as a middleware tool rather than an agent that does the work.
Replace with a one-line outcome statement tied to a specific deliverable Adam produces, such as a BOM, ECO packet, or RFQ draft.22 images are missing alt text, and several FAQ items fail WCAG contrast minimums
Contrast ratios of 3.8–4.4 on FAQ questions fall below the 4.5 AA threshold, making the most trust-building section harder to read for a significant share of users and hurting SEO image indexing.
Add descriptive alt text to all product screenshots and raise FAQ question text color to meet 4.5:1 contrast against the off-white background.Ready to paste
Try this copy.
Current
The AI workspace for hardware teams
Try this
Where hardware teams finish the work
Why this is clearer
The original is a category label; the rewrite names the outcome engineers actually want, differentiating Adam from tools that only assist rather than complete tasks.
Current
Sync your CAD, PLM, and company stack all in one place.
Try this
Adam reads your CAD and hands back the finished output.
Why this is clearer
The original sells integration; the rewrite sells agency and result, which matches the 'Get the finished work' promise already proven lower on the page.
Protect these choices
What is already working.
Domain-fluent proof copy that earns engineer trustThe RFQ draft example citing '5052-H32 at 2.0 mm, 8 bends, clear chromate per MIL-DTL-5541 Type II Class 3' demonstrates Adam's output in the exact language a mechanical engineer would write, making the capability claim concrete rather than aspirational.
Frictionless free tier with immediate on-page pricingGoogle SSO, email signup, and a visible free-tier pricing table all appear without leaving the page, so a visitor can evaluate cost and commit in a single session with no sales contact required.
Missing content
What visitors still need.
The page does not show average time saved or error-reduction metrics that would let an engineer quantify Adam's ROI before signing up.
There is no indication of which CAD file formats or PLM revision schemes Adam can read, leaving engineers uncertain whether their specific toolchain is supported before they commit.
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